Xaoc
Magazine Interview - (2/2002)
(Originally published and conducted by Svetoslav Savov of Xaoc Magazine)
- How
did you begin designing the artwork for metal bands?
My initial goal was to produce about 50 -100 pieces and then
build a site to showcase them. After that I began looking into the possibilities
of marketing them and what basic genre's they would appeal to. I found
that there was a huge area that had a specific need for "dark-style"
artwork. These area's included film, book covers, publications, comics,
television and the music industry. Right away, I was getting requests
on a artpiece's availabilty. There are literally thousands of bands
across the country and overseas with a desire to have professional art
work designed with a more personal or thematic look to add to the presentation
of their music. This includes signed and unsigned bands. So I began
to get requests and inquiries which seem to increase every month from
bands of all origins. Sometimes a piece off my site will hit the mark
for their initial idea and sometimes they may request a certain concept
to be designed. I try to hit different ideas and different concepts
to provide a variety from bands to choose from. Art and music has always
gone hand in hand. Today bands are looking for something not so typical.
Something that relates on a mental and spiritual level. Something that
captures in 1 image the essence of their music. This is why ambiguous
works. I do keep a certain level of awareness on what works and what
doesn't for covers and such when creating. This is just plain marketing
sense. You can't nail everything for everyone, but you can nail pieces
that will appeal to different bands on different levels. Some prefer
more meta-physical, some more gruesome, some more angry, and some more
ambiguous. To be honest, I love to see a finished work end up on someone's
cover··· I'm all about exposing the work not hiding it. I figure if
your going to make a statement then shout. All it really adds to is
more exposure which equals more opportunities.
- Tell
us about your personal music preferences?
Lately, I really am into the darkwave industrial type stuff.
I stay more with the mainstream aspect of that but I really enjoy Nine
Inch Nails, Marilyn Manson, Gary Numan, David Bowie and Machines of
Loving Grace. I guess this style works the best for me when working
becuase you don't have to think about the music as much and it sets
a general mood and ambienece that doesn't distract. Gary Numan's new
stuff is really great for that. I like a lot of diversity though, sometimes
I like the commercial stuff for the melodies, sometimes the progressive
for the guitar work and sometimes the heavy for the energy. It depends
on the mood. Sometimes I like to throw on some Racer-x for rippin guitar,
while other times I may throw on Stuck Mojo for Funk or Oleander for
great songwriting. Though one of my favorites lately is the new CD by
Lennon Murphy. I think music is as important as anything can be. It
really sets a tone for different periods of your life, motivates, helps
you through emotional issues and breaks the silence of a sometimes grey
world. I think life needs a soundtrack to it on a constant basis.
- What
should a band posses in order that you work with it?
Really, a desire to have their music presented in a professional
manner. I try and estimate what they need and what may go into providing
realization to their visual presentation. So if they are shooting for
new or original artwork, I usually ask that they have some ideas about
what they want to see and how they want it interpreted. I don't believe
in multiple proofs so I usally look to nail it on the first try. I try
to stay unbiased on if they are signed or not and am pretty much willing
ot work with most styles of music. Probably with the exception of country
music. So I guess communication is a big factor and of course a willingness
to follow up in a timely manner on any commisions. Professionalism is
not just a term but an attitude. One that a serious band will think
about presenting their music in a serious way.
- What
techniques do you use?
Part of having an open mind is being open-minded in the mediums
and materials as well. There really is endless combinations and endless
ways to combine and experiment that can all be contributed to the actual
formation of a work of art. Sometimes, I may grab some household products
and throw paint around on them to see how they transform or what colors
come out. Mixed media seems to summarize all of that because it is exactly
that. When you combine the limitless bounds of digital with the abundant
mediums of nature, products and art mediums you can get really interesting
results. Although you really need to have a basic concept in order first.
You can throw oatmeal on a canvas spray paint it and call it art, but
you have to ask yourself how many people will appreciate or buy it.
So you have to balance the mediums and techniques with the concept and
composition. I think how one chooses to combine these mediums becomes
facets of a particular style. Sure, there are overlaps of familiar styles
but sooner or later your own voice begins to speak. And it's what you
have to say that makes a difference. So in essence, I use a little bit
of everything and blend it in it's completion on a digital canvas. Part
traditional and part digital organics.
- What
are your creative influences?
I get my creativity from watching movies, reading books, going
to galleries, and keeping a general awareness of other artists and what's
going on in the art world presently. I like to pick up techiques books
on different mediums and try and absorb something to maybe process in
my own compositions. I like to see a good horror movie and take that
energy and just let it rip into a fresh idea. I like to hear a new song
that just speaksto me and let the melody or agression come out in an
artistic way. I like to sit in silence and just do random sketches and
brainstorming of ideas until one in particular rings a bell. I think
creativity is a combinaion of many sources and a desire to just sit
down and make something from nothing.
- What
interests you most in other peoples art?
Well first off and most important, the concept,
the idea, the perspective........ You can have great techniques with
nothing to say but it is technique and ability that present the piece
in a professional way. I look for what I call the 3 C's. They are concept,
color and composition...all go hand in hand in the presentation of an
art piece. Now on a subject level, I respect all artists and what they
strive to achieve but my personal preference is art that shows some
level of darkness, emotion, surrealities and presents itself in a non-mainstream
way.... a bit of danger, a bit of disturbance, a bit of thought-provoking
content.
- What's
your inspiration?
If you look at the large number of past and present collage artists
you'll see a lot of things that were done traditionally in bizarre ways·alot
that replicate what is being done on the computer. I get my inspiration
from these traditionalists for that fact alone. I'm always amazed to
see different uses of digital that leave much room for wonder as well.
So there is much, much available on all mediums for inspiration. A simple
walk through an art gallery can accomplish that. If I were to name some
favorites of mine as artists I would have to list Dave Mckean, Miran
Kim, Russell Mills, J.K. Potter, Robert Rauschberg and Marshall Arisman.
They all have evolved in their works and continue to reach new levels
of innovation.
- Tell
us about the working process with the band?
Usaully, they'll contact me through email and we'll begin the
process of what they are looking for, how much time they have or what
kind of deadline I'm looking at and if they are interested in comissioning
me for their art. Most of the time, they've spent a good amount of time
going through my website and have a good idea of what to expect from
me. If they inquire on a particular look or medium that I don't feel
confident in then I'll refer them to someone else. Most new pieces take
about 1 to 3 weeks depending on the complexity. I always send a small
proof per email upon completion so that they know what to expect. The
final image sent is sent out as high resolution art on CD in the requested
formats from their label or their printer per mail. Once a cover image
is comissioned for a CD the image is guaranteed not to be re-used for
another band or CD release to protect the investment of the client.
- What
personal feelings do you put in your works?
My personal
feeling are just a general conviction to produce something interesting
and usually something "dark". I often touch on emotional themes but
they don't usually come from my own personal attitude. What I mean by
that is, I may make a decision to construct something that portrays
fear, or depression or despair or anger but it 's not because that 's
the way I'm currently feeling or feeling at the moment I create it.
I do it becuase art needs concepts that project something personal that
people can relate to. So maybe someone viewing my work may not feel
anything or relate to the piece on anguish but they find something in
another piece that covers a different area. That is the joy of it. Relating
perspectives by interpretation. Emotional impact throught the mediums
of art and illustration.
- How
long have you been creating art?
Well, professionally about 5 years. I have always, since a child
been involved in artistic endeavors..... pretty much running the gamut.
I was a professional musician songwriter for 25 years...then I switched
focus to traditional and digital art..... I attended art school and
art and design courses for many years and came to a basic realization
that this stuff is really enjoyable as long as what I'm creating is
interesting to me. I've always been a "horror" fan and have been inspired
by the movies, the art, the genre...so I put 2 and 2 together and came
into what it is now. While living in the bay area for many years I attended
many comunity colleges and then went on to study at "Cogswell" a private
art and digital art school. Beyond that alot of my techniques used in
my work is primarily self-taught. These days I produce illustrations
for CD's, music industry, film, books, publications and comics.....so
it became that "gift that keeps on giving". My source of inspiration
became a paradox to what I produce today.
|